Tabac – the distinctive classic among men's fragrances

Authentic, masculine, powerful: Tabac is one of the most successful men's fragrance brands and a truly traditional brand. The fragrance's history began in June 1951, when Tabac soap was launched explicitly for male customers. This represented an absolute innovation in the perfume and cosmetics industry, which had not yet recognized men as consumers. With a unique fragrance, the finest soap body, and an original raffia bag as packaging, this soap was a true luxury item at the time and became a box office hit in post-war Germany. To differentiate itself from imitation products, Mäurer & Wirtz finally added the suffix "Original" in October 1952 – thus creating the brand name that still exists today.

ALWAYS ON, STEEP UPHILL!

In 1959, the moment finally arrived: Tabac Original launched an aftershave lotion, a pre-electric shave, and an eau de cologne, which became a real bestseller – and a milestone in the history of German men's shaving care. Thanks to its distinctive, masculine scent and unique appearance, Tabac Original succeeded in opening up a completely new market.

THE ORIGINAL, BUT ALWAYS IN LINE WITH THE TIMES

To continually meet contemporary interests, the Tabac range was continually expanded with new products: Many recipes were adapted to the latest scientific findings and the requirements of Tabac users. The design also evolved over time – a traditional brand that is therefore continually interpreted in a modern and original way. In 1990, alongside aftershave, the introduction of Tabac Original Eau de Toilette once again placed the focus on fragrance expertise. Shortly thereafter, Tabac Man finally established itself as the third and most masculine fragrance under the Tabac brand umbrella – now with various fragrance variants such as Tabac Man Fire Power and Tabac Man Gravity. In 2019, Tabac Original Craftsman was added, a tangy and fresh version of the classic that particularly appeals to younger users. With Tabac Original Craftsman, men's perfumery was presented in a modern, down-to-earth way and a concise fragrance statement was made within the company's own portfolio.

TABAC ORIGINAL - A BRAND OF THE CENTURY

Around 20 product variants in various sizes have been launched around the aftershave over the years, most recently in 2018 with the innovative beard care products of the "Tabac Barber Shop at Home" series. One thing has always remained unchanged: the tart, masculine, spicy, and fresh scent of Tabac Original, which distinguished the first product and on which its worldwide success is based.

Launched in the late 1950s as one of the first men's fragrance ranges, Tabac Original is now an icon among men's fragrances and has already been named "Brand of the Century".